The MicroTrain Blog

Late fall and early winter are bad for job seekers.  Employees, recruiters, and hiring managers are going on vacation and/or gearing up for the holidays.  As a job seeker, you’ll want to skip to the next season.  At the very least, you’ll want to skip November and December and get right to January, when hiring typically picks up again.  Unfortunately, you’re not a time traveler, so how do you cope during these rough few months known for their statistical lack of hiring?

Armed with stats, a winter coat, and a grim outlook, many job seekers feel the urge to freeze pause their job search during these months (I refuse to subject you to wintery puns).  Don’t sleigh your search.  Keep your momentum as much as you can.  It’s important to remember that companies are still hiring; they’re just not hiring as much as they were in September and October.  Keep looking and applying.  If you get less callbacks than before, don’t take it personally.  You might need to wait until January before the phone starts to ring-a-ling again.  Submitting fewer applications than normal is fine, because there will be fewer open positions that match, but don’t stop applying altogether. 

Here are some other things you can do to keep your job chestnuts roasting on an open… employment…fire?  I dunno.  Sorry, that one was terrible.

1. Volunteer and freelance work, projects, etc. 

Let’s say you’re in the IT industry, and you’re looking for a desktop support job.  Right now would be a perfect time for you to go around to local schools and libraries and volunteer to cover for any desktop support people who are going on vacation.  No one’s going on vacation?  Volunteer anyway.  This broadens your network and gives you a great plug for the resume gap that’s slowly growing during your job search.  It shows that you’re proactive, and that you’re passionate about your chosen profession.  Make sure you update all of your marketing materials (LinkedIn, resume, handbill, etc.) to include your volunteer work.  Do away with anyone who tells you not to list relevant volunteer work on your resume.  They’ll be getting coal for Christmas through their car window from me.

2. Update your skills

Are you currently in training?  Good.  Not only are relevant certifications another good resume gap plug, but they make you more marketable.  Take this time to study for your exams.  Don’t forget to pass them.  Just taking the class usually isn’t enough.  If you failed your PMP, welcome to a growing club of frustrated swearing professionals.  Join a study group.  Study again, take it again.  Don’t cast it off.  

3. Prepare for the big hiring months (January and February)

Athletes still train during the summer.  Michael Jordan never started the season with a beer belly and ketchup stains on his jersey.  Actually, he probably did when he played for the Wizards, but that whole debacle is best left forgotten.  The point is that once companies start hiring again in January, you should be ready to go.  Your resume and LinkedIn page should be up-to-date, your interviewing skills should be sharp, your elevator pitch should be strong, and your non-ketchup-stained clothes should be ironed.  Make sure you’re researching keywords for your marketing materials, because a job search nowadays is all about keywords.  Make sure your resume and LinkedIn profile are using the right ones.

November and December are also a good time to make a list of your desired companies.  Research every company on the list.  Set up a Google alert for any company that you apply to so that you’ll get an e-mail whenever that company is in the news.  Do some LinkedIn stalking and figure out who the hiring managers are.  See if you have any networking contacts between you.

4. Digitally position yourself as an expert in your field

I mentioned them already, so I’ll only reference keywords one more time during this post.  Keywords.  Utilize them.  If you need help, go to www.onetonline.org, or copy and paste job descriptions into www.wordle.net or www.tagcrowd.com to get a visual of which words to use on your resume and LinkedIn profile.  Okay, I won’t mention keywords anymore.

Aside from keywords (oops), you can position yourself as an expert in your field by writing blog posts, articles, and status updates pertaining to your profession.  Get creative.  Be digitally visible.  I’ve seen people post videos on YouTube and link them to their LinkedIn profile to great effect.  Add to discussions in LinkedIn groups that you’ve joined.  Always be positive and/or constructive when posting anything on LinkedIn!  If you post troll comments, it will hurt your chances at employment and make you seem like a disagreeable scallywag.  

5. Be non-digitally visible too

Go to networking events, job fairs, industry meetings, etc.  If you can’t find any, look in relevant LinkedIn groups that are active.  Do a Google search for events in your area.  Be sure to know the websites that are dedicated to the networking events around you (e.g., www.1871.com for the Chicago area).  I always hear people say that they don’t like to go to these because they’re uncomfortable, boring, useless, unproductive time-wasters.  I won’t disagree.  A good handful of the ones I went to during my job search were just PR stunts put on by politicians who left immediately after their picture was taken.  However, they can still be beneficial.  Even if 39 consecutive networking events don’t provide results, the 40^th one might.  You might meet some networking contact or recruiter who is going to be your key to success.  Just today I received an e-mail from a client who got hired by a contact she met at a networking event two weeks ago.  It happens.

6. Get an informational interview

About a year ago, Forbes posted an excellent article defining what the informational interview is, and how to ace it.  I’m not going to pretend I’m a better writer than the people at Forbes, so here’s a link to that article: 

http://www.forbes.com/sites/jacquelynsmith/2013/12/11/how-to-land-and-ace-an-informational-interview/

During my job search, I went on three informational interviews and they were all instrumental to my job search.  There’s a kind of mentorship aspect to informational interviews that you can’t get from networking events and 1^st tier contacts (to use LinkedIn’s wordage), and they can give you an alternate perspective on how to research industries, companies, and jobs.  These meetings are particularly helpful for those of you who feel your search has become stale or stagnant. 

7. Stay healthy physically

Staying physically healthy is harder than it sounds throughout unemployment.  During my search, I bought a few boxes of Kraft Macaroni and Cheese because they were cheap.  After choking down 5 boxes of that stuff, I’ll never eat macaroni and cheese again.  Humorously, it probably would have been cheaper to buy fruits and vegetables, which would’ve helped my physical and mental state exponentially more than processed shoe cheese.  Anyway, do all the normal healthy stuff that people tell you to do.  Exercise, take breaks, stay on a good sleep/work schedule, don’t put in more than 40 hours, and eat right.  The physical aspect of unemployment healthiness is pretty straightforward, even though it’s easier said than done.

8. Stay healthy emotionally

Conversely, I don’t think I’ve ever read a really good article about how to stay emotionally stable during a job search.  Some articles can be summed as, “Hey, choose to be happy.  C’mon.”  I’m not going to tell you to just “be happy”, because that’s too simplistic for a human being, which I’m assuming you are.  Additionally, most of the other unemployment mental health articles only contain activities and mental exercises that work solely for the author.  These articles frequently ignore the fact that everyone is different, and what calms your nerves and relieves your stress is going to be different from everyone else.  During my job search, I watched movies to relax, but Buster Keaton movies aren’t for everyone (which is a sentence that physically hurts me to type).  Find something that calms your mind and puts you at ease, unless it’s something super expensive like yachting, in which case stop yachting.  Stay away from anything mentally or physically destructive.  Stick with wholesome things.  Blogging, knitting, exercising, baking, thumb wrestling, playing fetch with your dog, painting, cycling, yoga, movies, board games, etc.  Whatever it is that you like to do, do it.  This is particularly important during the cold, dark, gloomy winter months when depression tends to spike.

The other big key to staying mentally fit is talking to people who make you feel better.  There’s a qualifier in the previous sentence that is really important.  You need to stop talking to people who make you feel worse about your situation.  Sometimes a close family member or friend has a natural disposition toward pessimism, so cut them off.  Anyone who says things like, “I don’t understand why you don’t have a job.  Just walk into a company and hand them a resume.  That’s what I did.” or “Yeah, I mean, the economy is so bad, I don’t know if getting a job is even realistic for anyone right now.”  People who say these kinds of things probably feel like they’re helping you out by grounding you a little, when in reality they’re kicking someone who’s already in the pits.  Out with ‘em.  Don’t talk to them anymore.

“TL;DR.  Wrap it up, Jeff”

Here comes the Shyamalan twist ending:  Truthfully, you should be doing all of these things during any month of your job search, not just in the upcoming hiring drought months.  The time of the year doesn’t really matter that much in terms of how proactive you are.  It’s a slightly different state of mind that you need to get into, but not radically different.  For example, the percentage of time you spend doing online applications will be reduced during off-season months, but your overall output should be constant.

(I guess that wasn’t much of a twist ending.  Still, it was better than The Happening.)

Whatever you do to modify your job search for the winter, make sure that you’re still active.  Be creatively proactive now so that you can come out swinging in January.

Searching for employment can be a frustrating daily grind.    Sending your resume and well-crafted cover letters to multiple job openings that you know you are qualified for, but never even get a phone call.  It seems your efforts are not working as you continue to keep sending resume after resume out.   You have to stop this madness and change your strategy now!   First, start thinking of every job that is posted and you are qualified for, as a job lead.  You need to look at the lead as an opportunity to find someone at that company, to send your resume to.  LinkedIn is one the best tools for networking your way to find someone who will actually read your resume.  Here is how to use LinkedIn to get your resume in front of a Hiring Manager.

Research the company on LinkedIn    Find the company on LinkedIn. Follow the company by clicking the yellow follow button in the right corner.  The company page on LinkedIn will show all the employees that are on LinkedIn and how you are connected to them.  It will sometimes also list all the job postings and who posted the position.  The person, who posted the position, would be a great person to connect with.  Take a look at their profile and find a way to connect to that person.  If you know someone they are connected to, ask for a introduction.  If you are not connected, research their profile.  See what groups they are in and join a group that they are also in.  Once you join the same group, you are allowed to ask to connect to this person.  Make sure you write a personal note as to why you would like to be connected.  Once they connect to you, thank them for connecting and then tell them of your interest and why you would be an excellent candidate for the position.  They might not be the hiring manager but they could lead you to the manager. 

1. Start Connecting!   If the Hiring Manager is not listed on the job posting and you do not have any connections at all with the company, it is time to start connecting.   Review the list of the employees one by one.  Find someone at the company that might have a job title that is similar to the department that would work.   Read the profiles; look for a reason to connect to them.  Did they go to the same college as you? Did they work on a similar project?  Do you have a common interest as them?  Anything for you to make a connection and reach out to them to ask them to connect with you.  Again, make sure when you ask to connect to this person, you give them a reason why you are connecting.  Once you are connected to one employee of the company, you are most likely going to be a second connection to most of the people in at least their department.  This is your chance to network to find the Hiring Manager or someone to hand deliver your resume to. 

2. Now What?   You researched the company and now you are connected to someone at the company.  Your goal now must be to get your resume with a compelling reason for them to hire you for the position in their hands.  Make sure you ask your connection if they know of who you should send your resume to and their email address.  If it is a great connection, ask them if you could send them your resume and have them carry your resume to the hiring manager.   If your research only found a name of the Hiring Manager or the name of someone in the department and you don’t have too much of a relationship, why not send them a letter in the mail?   Hardly anybody sends letters anymore and especially if the envelope is handwritten!  They will definitely open it and if they are not the right person, chances are, they will deliver your information to the right person.   This would be setting you apart from the rest.

3. Keep Connecting.  Even though a company might not have a job opening now, things can change in an instant.  Research all the companies that you would like to work for. Check out their LinkedIn Company page and start connecting with their hiring managers, human resources and   to those people who you are 2nd connected to that work in the department you want to work in.  Make sure after you connect with them, you let them know that you are looking for a position and that if anything opens up, that you would love to work for them.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

LinkedIn is a great networking tool when used correctly to start getting your resume into a human’s hands with possibly a referral.  It does require a bit of work, but the work that you will put into using LinkedIn will be much better use of time than shot gunning your resume into that deep black hole.  How well do you think you know LinkedIn?  Here is a way to track your LinkedIn IQ:  https://theprofessional.me/linked_in/li_profile/