Resume Secret #1: The Objective Statement

by Lyubomir Dimov on August 5th, 2010

Is your "Objective" or "Summary" boring to read?  Well, you must pump this up!

After seeing literally hundreds of resumes in years past I see a disturbing pattern.  That pattern is a boring Objective or Summary that's often meaningless.  The Objective or Summary is too important to dismiss.  This is your opportunity to "tell a story" so seize it!

I often see this canned content such as "Looking for an organization offering opportunity for advancement" or "Value an organization that recognizes and will utilize my talents".  Boiler plate laden resumes simply will not work!  Employers notice this pattern.  You need to stand out!

This is really a no no!  You don't want to state what you want.  Remember, this is not about you!  This requires some time and effort.  You  want to be talking about the needs of the company you're interesting in working for!

Here's a quick 3 step process in writing a really eye popping, attention grabbing Objective or Summary.

  • First, research the companie website.  If they don't have one then "Google" their name.  You're looking for something current about the organziation.  Do they have a new widget?  What are they doing now?  Check their press releases section!
  • You can then say something that's relevant to the organization!  Try to tie into what you've done before to their objective.  Even mentioning you're aware of what's going in THEIR company shows you care.
  • Finally, be sure to state what skills you have that will help them succeed.  This is really important because you'll be tying together your background to their CURRENT needs.

Follow this siimple formula and you will get eyballs to take a harder look at your resume!

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