Facebook Marketing
Develop a successful Facebook Marketing strategy Create visual content that increases engagement and drives sales Learn how to gain a following and expand your reach Using Facebook paid advertising for increased engagement and profit
About this Course
Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads.
Outline
Section 1
- Introduction to Facebook
- Content and Interactions
- Creating a Business Page on Facebook
Section 2
- How to Set Up the Facebook Pixel
- Strategies for Facebook Groups
- Paid Advertising with Facebook
- How to use Shopify with Facebook
Section 3
- Determine Your Brand Image
- Developing a Strategy for Facebook Content
- Understanding the Earn-first Approach
Section 4
- Creating a Content Theme
- Strategies on Capturing Content
- Developing a Community
- Creating a Post Cadence
Prerequisites
None
Exam Pass Guarantee
At Microtrain we are committed to your success! Let us show you the return you get from great tech training. We will personally guarantee that if you take our class and follow our program you will be successfully certified!
Raves & Praise
Jean S.
PMP Certification Training, Lombard, 2008
I was laid off for many months and not really getting many callbacks for my resume and no job offers. After I put the letters PMP on it, not only did I see an increase in quantity, but also quality of interviews. I had been spinning my wheels for 5 months, and after the PMP went on, I had 2 job offers in 6 weeks. It really was the "golden ticket"
Jennie
Student Employment Success - Project/Process Manager
My Career Services Manager was very friendly and helpful and had excellent follow-up. She seemed to really care how things were going and kept me moving in the right direction. The resources available in job search were great and the visibility that there were jobs out there looking for my skillset was promising. Additionally, the training, as well as having an updated resume stating the Microtrain course work I had taken made me feel more confident and marketable as I looked for employment. It showed that I was dedicated and took project management and process management seriously.
Scott Wilson - Team Bradley
Employer Partner Feedback
Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
Ron Cwik
PMP Certification Training, 2008
Great training facility. Great instructors. Great experience.
Christopher Fowler
MCSA
Very thorough, good mix of lecture and lab work. Al is great! Keeps classes interesting and supplements required test material with need-to-know items from real world experience.
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