Facebook Marketing
Develop a successful Facebook Marketing strategy Create visual content that increases engagement and drives sales Learn how to gain a following and expand your reach Using Facebook paid advertising for increased engagement and profit
About this Course
Learn how to create and manage successful Facebook ad campaigns, including setting up business pages, leveraging Facebook groups, and creating targeted ads.
Outline
Section 1
- Introduction to Facebook
- Content and Interactions
- Creating a Business Page on Facebook
Section 2
- How to Set Up the Facebook Pixel
- Strategies for Facebook Groups
- Paid Advertising with Facebook
- How to use Shopify with Facebook
Section 3
- Determine Your Brand Image
- Developing a Strategy for Facebook Content
- Understanding the Earn-first Approach
Section 4
- Creating a Content Theme
- Strategies on Capturing Content
- Developing a Community
- Creating a Post Cadence
Prerequisites
None
Exam Pass Guarantee
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Raves & Praise
D. Easter
PMP Certification Training, November 2008
Thanks Microtrain for conducting a great PMP course that set me on a successful path to obtain my PMP certification. I have passed the test!
Karine Bucci
Project Management
Great class, loved the interaction and team-building exercises. Plenty of materials and learning tools supplied. Although it was a full week's class, never boring. Donna [Russell] was awesome and gave many supporting examples for better understanding.
Scott Wilson - Team Bradley
Employer Partner Feedback
Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
David
A Cisco Success Story
I attended a resume writing seminar & conducted mock phone interviews with a Microtrain career counselor. These two activities gave me a leg up on distinguishing myself from all the other people looking for work. Since the career counselor's at Microtrain had a track record of getting people hired, their insight and positive past experiences helped me tremendously in getting hired with a Cisco Voice Systems Integrator in the Chicago area. I was hired as a Cisco Voice Tech Engineer with a starting salary of $65,000 / year with a Cisco voice systems reseller located in the Chicagoland area. Microtrain was very instramental in making this a reality. From expediting my WIA grant, to providing excellent hands-on training from knowledgable instructors I was able to achieve becoming certified with my CCNP. Microtrain's career services was the final catalyst in connecting me with this company by communicating with them on my behalf and with me in setting up the interview. One week later and I was hired. No joke. Thanks Microtrain!
Christopher Fowler
MCSA
Very thorough, good mix of lecture and lab work. Al is great! Keeps classes interesting and supplements required test material with need-to-know items from real world experience.
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