Instagram Marketing
Take a close look at Instagram to choose the digital marketing strategy that works best for you. Master content strategy, learn about Instagram advertising, and find out how to build a following.
About this Course
Take a close look at Instagram to choose the digital marketing strategy that works best for you. Master content strategy, learn about Instagram advertising, and find out how to build a following.
Social media marketing is a powerful and essential digital marketing tool. From understanding the landscape of social media to developing an effective strategy that will lead to the growth of your online presence. Successful social media marketing is increasingly crucial to a business’ positioning within the competitive marketplace. This one-day class closely examines one of the most popular platforms: Instagram. Alongside the content, the workshop explores platform functionality and advertising. Students are introduced to current social media marketing trends and develop a marketing strategy that works for them. Get started learning about the benefits of social media marketing on our blog.
This class is a comprehensive look at all aspects of Instagram marketing.
Outline
Section 1
- Introduction to Instagram
- Hashtag 101
- Content and Interactions
Section 2
- Creating a Business Page on Instagram
- Paid Advertising with Instagram
- How to use Shopify with Instagram
Section 3
- Determine your Brand Image
- Developing a Strategy for Instagram Content
- Understanding the Earn-first Approach
Section 4
- Creating a Content Theme
- Strategies for Capturing Content
- Developing a Community
- Creating a Post Cadence
Prerequisites
None
Exam Pass Guarantee
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Raves & Praise
Jean S.
PMP Certification Training, Lombard, 2008
I was laid off for many months and not really getting many callbacks for my resume and no job offers. After I put the letters PMP on it, not only did I see an increase in quantity, but also quality of interviews. I had been spinning my wheels for 5 months, and after the PMP went on, I had 2 job offers in 6 weeks. It really was the "golden ticket"
Kaycee Ekufu
MCSA
The instructor [Al Khalfan] was very knowledgeable in the field. He presented the materials and concepts with a professional touch. He also frequently adds humor to his teachings, which made it easier for me to understand. The support staff was all nice, gentle, caring, and very helpful. The materials, rooms and amenities were excellent and exceeded expected standards.
Jennie
Student Employment Success - Project/Process Manager
My Career Services Manager was very friendly and helpful and had excellent follow-up. She seemed to really care how things were going and kept me moving in the right direction. The resources available in job search were great and the visibility that there were jobs out there looking for my skillset was promising. Additionally, the training, as well as having an updated resume stating the Microtrain course work I had taken made me feel more confident and marketable as I looked for employment. It showed that I was dedicated and took project management and process management seriously.
Scott Wilson - Team Bradley
Employer Partner Feedback
Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
Christopher Fowler
MCSA
Very thorough, good mix of lecture and lab work. Al is great! Keeps classes interesting and supplements required test material with need-to-know items from real world experience.
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