Marketing Management Professional Certificate Program
This self-paced, two-day course prepares learners for the AMA Professional Certified Marketer® (PCM®) Marketing Management certification exam by covering the knowledge domains outlined in the PCM® Marketing Management Body of Knowledge. Participants will develop an understanding of marketing strategy, marketing analytics, customer behavior, product and service management, pricing, distribution channels, and marketing communications.
About this Course
The Self-Paced Marketing Management Professional Certificate Program is designed for professionals seeking to strengthen their marketing knowledge and prepare for the PCM® Marketing Management certification exam. This course follows the AMA's Marketing Management Body of Knowledge and covers the core concepts, terminology, and marketing practices tested on the certification exam.
Over two days of self-paced instruction, participants will explore marketing strategy, global and ethical marketing, market research, customer relationship management (CRM), marketing analytics, consumer and organizational buyer behavior, segmentation and positioning, product and service strategy, pricing, distribution channels, supply chain management, digital marketing, social media marketing, and promotional communications. Upon completion, learners will be better prepared to apply marketing principles in the workplace and pursue professional certification.
Outline
Module 1: Marketing Strategy (10%)
- Marketing Management Fundamentals
- Market Planning and Strategy
- Marketing Planning Process
- SWOT Analysis
- Value Proposition Development
Module 2: Global, Ethical, and Sustainable Marketing (11%)
- Global Marketing Fundamentals
- Market Entry Strategies
- Marketing Ethics
- Triple Bottom Line
- Sustainability in Marketing
Module 3: Managing Information for Marketing Insights (15%)
- Market Research Fundamentals
- Customer Relationship Management (CRM)
- Marketing Analytics
- Marketing Dashboards
- Return on Marketing Investment (ROMI)
Module 4: Buyers and Markets (17%)
- Consumer Behavior
- Organizational Buyer Behavior (B2B)
- Segmentation, Targeting, and Positioning
- Perceptual Mapping
- Differentiation Strategies
Module 5: The Offering – Product and Service (21%)
- Product Strategy
- Product Life Cycle
- New Product Development
- Branding Strategy
- Service Strategy and Service Quality
Module 6: Manage Pricing Decisions (7%)
- Pricing Objectives and Strategies
- Pricing Tactics
- Pricing Execution
- Legal and Ethical Pricing Considerations
Module 7: Deliver the Value Offering (8%)
- Distribution Channels
- Physical Distribution and Logistics
- Supply Chain Management
- E-Commerce and Omnichannel Retailing
Module 8: Communicate the Value Offering (11%)
- Promotion Management Basics
- Digital Marketing
- Social Media Marketing
- Advertising
- Public Relations
- Personal Selling
Module 9: PCM® Marketing Management Exam Preparation
- Review of Key Terms
- Practice Questions
- Exam Readiness Assessment
- Test-Taking Strategies
Prerequisites
There are no formal prerequisites for this course.
This course is recommended for:
- Marketing professionals seeking to validate or expand their skills
- Business professionals responsible for marketing activities
- Sales professionals who want a stronger understanding of marketing strategy
- Entrepreneurs and small business owners
- Product managers and business analysts
- Career changers interested in entering the marketing field
- Recent graduates pursuing marketing-related careers
A basic understanding of business concepts and familiarity with common workplace technology is helpful but not required.
Exam Details
PCM® Marketing Management Certification exam
The PCM® Marketing Management certification exam validates a professional's knowledge of marketing strategy, customer insights, product and service management, pricing, distribution, and marketing communications.
Exam Details
- 150 multiple-choice questions
- 3-hour time limit
- Passing score: 70% or higher overall
- No minimum score required within individual domains
- Immediate score report provided upon completion, including a domain-by-domain performance breakdown
Exam Attempts
- Three exam attempts are included with registration
- All attempts must be used within one year of enrollment
- Candidates who do not pass must wait a minimum of 15 days between exam attempts
Access Period
- One year of access to the online learning program and certification exam
- Exam access instructions are provided after completion of the prep course
Exam Pass Guarantee
At Microtrain we are committed to your success! Let us show you the return you get from great tech training. We will personally guarantee that if you take our class and follow our program you will be successfully certified!
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Employer Partner Feedback
Dawn has been a pleasure to work with. She is diligent in her efforts to give MicroTrain’s students the best opportunities to connect and network with various companies and players in the job market. The curriculums and certification programs are in line with today’s current IT needs. It’s good to see that they evolve with what employers are most seeking out there. I would recommend to any employer that hires skilled IT workers that they look into MicroTrain’s career services department as a potential source of candidates. The business of hiring can be quite costly, and Dawn and her staff provide a free service to outside companies. This value-add for MicroTrain’s students aligns with their mission in both training and job assistance to set up a win/win scenario for all involved.
Ron Cwik
PMP Certification Training, 2008
Great training facility. Great instructors. Great experience.
Christopher Fowler
MCSA
Very thorough, good mix of lecture and lab work. Al is great! Keeps classes interesting and supplements required test material with need-to-know items from real world experience.
D. Easter
PMP Certification Training, November 2008
Thanks Microtrain for conducting a great PMP course that set me on a successful path to obtain my PMP certification. I have passed the test!
Jean S.
PMP Certification Training, Lombard, 2008
I was laid off for many months and not really getting many callbacks for my resume and no job offers. After I put the letters PMP on it, not only did I see an increase in quantity, but also quality of interviews. I had been spinning my wheels for 5 months, and after the PMP went on, I had 2 job offers in 6 weeks. It really was the "golden ticket"
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