About this Course

Social media marketing is a powerful and essential digital marketing tool, especially video. From understanding the landscape of social media to developing an effective strategy that will lead to the growth of your online presence. Successful social media marketing is increasingly crucial to a business’s positioning within the competitive marketplace. 

This one-day class closely examines one of the most popular content categories: VIDEO. Alongside the content, the workshop explores the platform giant YouTube. Students are introduced to current social media marketing trends and develop a marketing strategy that works for them. Get started learning about the benefits of social media marketing on our blog.

This class is a comprehensive look at all aspects of video-based social media marketing.

Outline

  • Introduction to YouTube
  • Developing a Strategy for Business-Based Content
  • Determine Your Brand ImageĀ 
  • Creating Successful Content for YouTube
  • Paid Advertising
  • How to use Shopify with YouTube

Prerequisites

None

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