SEO Fundamentals
Search Engine Optimization (SEO) is a critical marketing skill. It’s an essential part of any growing business and ensures your website ranks high on search engines for specific keywords. Good SEO not only grows your brand’s recognition but helps maintain its relevance in an increasingly competitive digital landscape.
About this Course
In this two-day training course you'll familiarize yourself with the fundamentals of SEO and gain an edge over your competition through hands-on lessons in search engine optimization and competitive keyword analysis.
This SEO training course is intended for business owners, marketers, and front-end developers who want to enhance their marketability.
This training course is meant for those with minimal SEO experience looking to master all the essentials concepts of SEO. This program is best suited for:
- Entrepreneurs looking to boost site rankings through SEO tactics
- Marketing professional looking to learn new digital marketing skills
- Individuals interested in exploring a career in digital marketing
Outline
- Intro to SEO & the benefits of SEO
- How Search Engines Rank Websites
- Keyword Research Techniques Techniques for Writing SEO Content
- On-Page Optimization Best Practices
- Off-Page Optimization
- Link Building Strategies
- SEO Tools to Spy on Your Competition
- The proper way to setup your website structure for SEO
- Mobile SEO: Key elements for mobile optimization
- SEO Audit: what is it & which tools to use Measuring & Reporting on SEO Success
Prerequisites
Students must be comfortable using a computer. No other prior knowledge is required.
Exam Pass Guarantee
At Microtrain we are committed to your success! Let us show you the return you get from great tech training. We will personally guarantee that if you take our class and follow our program you will be successfully certified!
Raves & Praise
Ron Cwik
PMP Certification Training, 2008
Great training facility. Great instructors. Great experience.
Robert Graf
MCSA
Microtrain presents the course material in an interesting and concise manner. Microtrain gives the student all the resources necessary to pass the certification exams. Both the Chicago and Lombard facilities were excellent, and the staff goes to any length to accommodate any student changes.
Karine Bucci
Project Management
Great class, loved the interaction and team-building exercises. Plenty of materials and learning tools supplied. Although it was a full week's class, never boring. Donna [Russell] was awesome and gave many supporting examples for better understanding.
Jean S.
PMP Certification Training, Lombard, 2008
I was laid off for many months and not really getting many callbacks for my resume and no job offers. After I put the letters PMP on it, not only did I see an increase in quantity, but also quality of interviews. I had been spinning my wheels for 5 months, and after the PMP went on, I had 2 job offers in 6 weeks. It really was the "golden ticket"
D. Easter
PMP Certification Training, November 2008
Thanks Microtrain for conducting a great PMP course that set me on a successful path to obtain my PMP certification. I have passed the test!
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